Mit Leidenschaft für Handarbeit und Liebe zur Natur rief Dagmar Fresenius das Projekt mährle 2020 in’s Leben. Als Dagmar bewusst wurde, welche Praktiken in der Wollindustrie an der Tagesordnung waren, verbannte sie ihre gesamte Sammlung an Garnen auf den Dachboden und begann an Alternativen zu tüfteln. „Das muss doch besser gehen, mit gutem Gewissen gegenüber Tier, Mensch und Natur ..!“. Heute zeigt uns mährle: Ja, das geht.

Despite the rough sea breeze and the typical Nordic weather, John Petersen and his sheep keep the flora and fauna of the North Sea island of Föhr alive. With his “seed cabs” and North Frisian temperament, he makes species conservation possible in the long term and sustainably. With his island sheep line, the mährle project has really taken off and found the perfect supporter in John.

Dieter Hertler is the seventh generation to take on the legacy of the itinerant shepherd and has been grazing the Swabian Alb with his flock ever since. He knows the area better than the back of his hand and takes every opportunity to pass on his experience to the next generation of shepherds. Every stone and every branch has its very own story.

Partners in crime! Our young heroes of the dike sheep. Yard by yard, Pay Barne Brodersen and Henning Hecker run their sheep farms in northern Germany, in the middle of the sheer endless salt flats of the North Sea. Growing up together, both were eager to get the most out of wool, a valuable raw material, and so began making healing bandages for horses and …

… not to let a single gram of shorn wool go to waste. For both of them it has never been a question of taking responsibility for people, animals and the environment and bringing every aspect of their business in line with these values. Henning Hecker lives with his family in the beautiful Sönke-Nissen-Koog, right next to the Wadden Sea National Park, with nature and not against it. On Henning’s YouTube channel you can watch his life as a shepherd almost up close. Kolmannskuppe farm

Between tradition and innovation – Knut Kucznik grazes the Brandenburg countryside with traditional guiding principles and modern, innovative ideas. Thanks to him, it is not impossible to come across a water buffalo in the Berlin area. His motivation is to constantly optimize processes and to support the local biodiversity as effectively and gently as possible. Our guardian of the capital’s sheep.

What began as a wedding gift became a life’s work. With his herd, Elmar Spies grazes the Rhön nature reserve and carries out gentle landscape management by preventing scrub encroachment on the calcareous meadows. In doing so, he is completely at one with nature; not only in good weather, which is either all the time or not at all. Our shepherd “with heart” as he also titles his sheep farm, of the mährle Rhön sheep.

Steffi Elsner lives with her husband and son between the Black Forest and Lake Constance. With her agency graphik-pool she has more than 15 years of experience in the design industry and attaches great importance to a very personal customer service. So the extraordinary project “mährle” is not only on her desk, but also in her heart. She is closely connected to nature and shows a lot of passion for good design. From person to person she travels with her “mobile agency” and family to our shepherds to collect authentic footage and emotional stories for mährle. Back at the agency, the team at her side is looking forward to preparing the content for you and giving the brand “mährle” a face.

Between longing and wanderlust, Mia Bühler creates digital dreams and takes care of mährle’s appearance on the popular social media channels. Always with husband and child in tow, she discovers the world with her blog uberding and shows it to her readers from new perspectives. At home in Stuttgart, she complements our creative work with her social media agency creading. Steffi and Mia are sisters and therefore a wonderful connection between print and web. So now a “mährle workday” becomes valuable family time at the same time, which both sons are especially happy about.

As a fashion designer and passionate needleworker Barbara Anliker swings the needle for mährle. You can discover many of her crochet projects on our “Kreativweide”. With her own label barbablue she puts recycling and the value of raw materials in the foreground; shows how you can create something new from something used and takes responsibility for animals, people and the environment into your own hands. barbablue wants to inspire you to think about the value of goods and give value back to handicrafts. Quite mährle.

Claudia Freiss is our wool-crazy year-round knitter and designer. Among other things, she is co-organizer of the Wollfest Guntersblum. If allowed again, you can also experience her as a workshop leader and organizer of knitting trips. Important to her: natural yarns, a lot of joie de vivre and having fun with wool and yarns. If you want to learn more about her, then visit her blog “Frau von Strick” where you will surely meet mährle again.